iPrimus - The Smart Choice
In an ever-evolving marketplace, the need for businesses to stand out and connect with their target audience has never been more critical. This challenge is where an updated brand positioning comes into play. This is a recent project where we took a brand’s identity to new heights, redefining its image, and enhancing its connection with its customers.
iPrimus is a well-established company in the telco industry. While they boast a strong reputation for their products, their brand identity was beginning to show its age. iPrimus recognised the need to reinvent their image to remain competitive and appealing to a younger, tech-savvy demographic.
Logo Refresh: The first step was a logo redesign. We retained elements of their previous logo for brand recognition but modernised it with a cleaner, sleeker design that conveyed the idea of progress and innovation.
Color Palette: We introduced a vibrant, dynamic color palette to replace the dull, outdated colors that previously characterized the brand. The new colors symbolized energy, creativity, and a forward-looking perspective.
Typography: A new typeface was chosen to create a unique and distinctive visual identity. This typeface had a rounded aesthetic that echoed the brand’s more soft and modern new feel.
Imagery: We revamped the brand’s imagery guidelines to feature technology-driven visuals and modern photography that resonated with the target audience’s aspirations and lifestyles.
Branding
Graphic Design
Motion Design
UX Design
2023
iPrimus
